Tektronix, Inc. TEK Tools Guidelines

Tektronix Hand-held T/M and Brand Guideline for Tools Business.

To facilitate the entrance into a new market, Tektronix needed a road map. As a part of the founding team of this new venture, we created a product guideline to establish a new line of smaller handheld devices. We created a single image for products that had yet to be established. In order to achieve this, the following guidelines addressed packaging, color, texture, branding feature, storage, accessories and finish. This guideline maintained the integrity of the Tektronix brand while facilitating future products to be of exceptional quality.

Awards: United States Patent Design Patents for Three T&M Meters